BrandCulture, a PR agency in Johor Bahru, recently organized a heartwarming Corporate Social Responsibility (CSR) event at Rumah Perlindungan Fitrah Qaseh in Larkin, Johor Bahru. The event aimed to create a positive impact on the lives of the residents and foster meaningful connections with the local community.
The day was filled with smiles and laughter as children at the home enjoyed interactive craft classes and an exciting Zapin dance workshop led by members of the agency and a local dance troupe, Tari Aliff Johor Bahru. BrandCulture was delighted to sponsor lunches for all 75 occupants of the home, creating a warm and welcoming atmosphere for everyone involved. Puan Camelia Arifin, the caretaker of Rumah Perlindungan Fitrah Qaseh, expressed her heartfelt appreciation for BrandCulture’s efforts, recognizing the genuine love and care they brought to the children.
Grace Chiam, Director of Operations at BrandCulture, highlighted the team’s commitment to meaningful community engagement. “We believe in being a company with a heart, connecting authentically with the community we serve,” she said. “As a PR agency, we see it as our responsibility to contribute positively to society.”
This CSR event adds to a series of initiatives undertaken by BrandCulture, where they have also supported other community-driven projects like Pinktober with Hard Rock Cafe Puteri Harbour, and Think City’s Downtown JB urban regeneration program with My Johor Stories. Additionally, the agency provides pro bono PR & MarCom training to NGOs, furthering their dedication to empowering local organizations. The agency also offers internship programs for refugees from a UNHCR endorsed school, providing them with valuable opportunities to enhance their skills and gain practical experience.
By fostering strong community connections and providing ongoing support, BrandCulture remains committed to building awareness and contributing positively to the well-being of the local community.
