Fefifo – BusinessCircleKL

• Local Malaysian startup, Fefifo, becomes the first AgriTech to collaborate with Payments Network Malaysia Sdn Bhd (PayNet) the national payments network and central financial infrastructure provider to digitalise B40 farmers and advance digital payments and financial inclusion • Online applications now open. Up to 100 B40 farmers in Malaysia stand to benefit. The pioneer batch of 10-20 farmers is being selected by the Department of Agriculture (DOA) in Penang • With PayNet, this collaboration incentivise B40 farmers to adopt cashless payments under Fefifo’s Farmer Digitalisation Programme and various support for Fefifo to scale operations for targeted segments in at least 4 states. PayNet is also assisting in funneling suitable cohorts. Discussions with 3 groups are underway - 2 students-led social enterprises from 2 public universities in Pahang and Johor as well as cohorts in Sabah from another PayNet-supported fintech • Fefifo’s Programme will equip B40 farmers with state-of-the-art farming techniques via easy to follow SOPs, digitalised ‘seed-to-sale’ approach with affordably priced farming supplies and 100% contractual offtake using Fefifo’s Magic Bean mobile app

Fefifo And PayNet Forge Partnership To Empower Malaysia’s B40 Farmers

April 15, 2024April 11, 2024Helen ChanLeave a Comment

AgriTech start-up, Fefifo (/fee-fai-fo/) announced that online applications are opened for eligible farmers from B40 communities in the country to undergo Fefifo’s Farmer Digitalisation Programme, powered by PayNet’s digital payments using Fefifo’s Magic Bean app. The Programme is part of a strategic collaboration forged with Payments Network Malaysia (PayNet), the national payments network and central […]